Brand proposal
Endless Possibilities
The proposal that had to survive a boardroom: one line of type, held against real placements, long enough for everyone to picture it on a wall.
- Client
- Sprout
- Year
- 2025
- Role
- Art direction, motion
Brand proposals fail in the gap between a deck and the world. A wordmark looks decisive at 200% on a slide and disappears at thirty metres on a building.
This one was built as a film instead of a deck — the line set over billboard, screen and print placements, at the scale and distance they are actually read from. The argument gets made by seeing it, not by a slide claiming it works.